About us
In October 2021, the Association for Internet Commerce "eComm" was born in Bosnia and Herzegovina. This exciting initiative is not just another association - it's a movement, striding through the challenges of e-commerce. Our goal? To shake up existing standards, transform approaches, and adapt to global trends. Through eComm, the business world of Bosnia and Herzegovina is moving towards a brighter digital future, building bridges to global competitiveness.
Gathered member companies and partners
Educated small and large companies in B&H
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Early bird
Experience the conference with included amenities such as lunch, beverages, and complimentary parking. Take advantage of our early bird discount available until April 5, 2024.Regular
Join us for an enriching conference experience complete with lunch, refreshments, and complimentary parking. Benefit from a discounted rate for multiple tickets .VIP
Unlock exclusive access to the networking event and the prestigious Excellence in Internet Commerce Awards ceremony on April 24th, 2024. Enjoy participation in the conference, inclusive lunch, beverages, and complimentary parking.
Speakers
Matjaž Robinšak
Matjaž Robinšak is the Director of Research and a partner at VALICON, where he advises key clients on branding, the introduction of new services or products, and customer experience. He is recognized as one of the leading experts in these fields in Slovenia as well as in the broader Southeastern European (SEE) region.
His extensive experience in the service sector, with a strong focus on information and communication technologies and financial services, forms the core of his expertise. However, his professional scope extends across various other industries as well. He has provided significant marketing support in online retail, traditional retail, and the pharmaceutical and healthcare sectors. Moreover, he has deep insights into Slovenian consumers as well as those in Croatia, Serbia, and Bosnia and Herzegovina.
Matjaž is highly engaged in exploring analytical approaches to solving marketing challenges and leads the development of new services and products at Valicon. One of these innovations is the Customer Insight Platform "All Finance", which is widely used by banks across the region for strategic planning and KPI monitoring.
As a research specialist, his expertise includes market potential measurement through the development of new product or service concepts, understanding customer decision-making (Customer Journey), innovation, and B2B relationship management. He is also experienced in brand strength measurement.
In recent years, his focus has increasingly shifted toward Customer Experience (CX) management, where he helps businesses optimize and enhance their customer interactions to drive satisfaction and long-term loyalty.
Goran Tintor
Marketing tools, tactics and channels change quickly. But people don't.
Goran has been helping brands be loved and bought for over 20 years.
He has worked in both sales and marketing. He has advised the world's largest brands.
With partners, he has a successful startup behind him that has attracted 3 investments.
Winner of a British government scholarship. He holds a master's degree in marketing in the UK.
He shares practical knowledge at universities and company workshops.
He has presented at conferences in 14 European cities.
He heads the marketing information department at Direct Media.
He is an active member of several marketing organizations.
He finds inspiration in nature (and society).
Slobodan Lukić
Slobodan Lukic is financial expert with over 20 years of experience in this industry.
Throughout his career he has been working on implementing many different payment solutions in the Balkans, development of cards segment and issuing business in general.
He has been part of Visa company from 2019 where he has been focused on premiumization and product strategy development. His engagement in developing acceptance business started at 2020.
On his current role, as Merchant Sales and Acquiring Director responsible for 6 markets in South East Europe, Slobodan is investing his vast knowledge to support merchants in their onboarding as well as developing best business solutions and managing large complex acquirers.
Celeste Fejzo
I have been an AI Data Trainer at OpenAI since 2021, specializing in training both text and image-based data. My work involves refining AI models through high-quality data annotation, improving model accuracy, and ensuring AI systems align with human intent. I am passionate about advancing AI technologies, optimizing prompt engineering, and evaluating AI-generated outputs.
Admir Drinić
Admir Drinić
With over 26 years of experience, Admir Drinić is recognized for his innovation and strategic thinking. Under his leadership, Telemach has become one of the leading private telecommunications providers in BiH, constantly improving services and operations. Drinić is also active in the development of digital infrastructure in BiH, and his experiences at Securitas BH and the American Chamber of Commerce have provided him with a deep understanding of the market and industry. Under his leadership, Telemach has won the award for the most desirable employer in the ICT sector, the award for the most significant investor in BiH for 2023, as well as numerous other prestigious international awards. His experience and engagement in digital solutions make him a relevant speaker at the event of the Association for Internet Commerce “eComm”, where he will share his experiences and vision for the future of digital commerce and telecommunications.
Saša Cvetojević
Saša Cvetojević is a Croatian entrepreneur with more than 30 years of experience in various industries, including healthcare, mobile telecommunications and distribution of consumer goods. Insako d.o.o., his first company, founded in 1990, is today a successful medium-sized company specializing in the distribution of consumer goods. He is a co-owner of several other successful companies, and his MBE is Adriatic d.o.o., which manages the master franchise Mail Boxes Etc. for the Adriatic region, won the Franchise Brand Leader Award for the fastest growing foreign franchise, two years in a row.
He is an active member of CRANE (Croatian Network of Business Angels) and participated in investments in innovative startups such as Repsly, Once, Entri and Hipersfera. He is a partner in the company Futura Partners, which develops Polyclinic Sinteza - the largest regional aesthetic medical group and Sinago and Bespoke Interiors - the leading Croatian luxury shopfitting group.
He won the Grand PRix award - Communicator of the year in 2014, and he also hosted Pressing - a political talk show on N1 television. Known as a public speaker and commentator on social issues, Saša often participates in conferences and panels where he shares his experiences from entrepreneurship and promotes topics such as the development of the startup ecosystem and the digital transformation of business.
Nenad Šehovac
Nenad Šehovac
He was born on January 5, 1960 in the municipality of Trnovo, where he finished elementary school. After that, he decided to continue his education in Sarajevo, where he graduated from the secondary traffic technical school. During his education, he was a scholarship holder of the City Transport Company of Sarajevo, which enabled him to get a job in this company after finishing high school.
He worked there as a manager of minibus traffic until 1992. In parallel with his work, he attended the Higher School of Administration in Sarajevo.
After 1992, he decided to turn to the private sector. Since 1996, he has had several private companies, where he gained valuable experience in business and management. This period lasted until 2008, when he moved to EuroExpress express mail, where he was employed as a manager of transport and logistics. He still works in this position today, where he is responsible for managing the company's transport and logistics.
Envoy of the Member of the Presidency of BiH, Dr. Denis Bečirović
Envoy of the Member of the Presidency of BiH, Dr. Denis Bečirović
Namik Hrle
Namik Hrle is the director of IBM's global database and artificial intelligence development teams and the director of IBM's largest development laboratory in Germany. He is one of a small number of experts who hold the title of IBM Fellow, the highest technical career level, an award that IBM grants for the highest level of technical knowledge, innovation, contribution to IBM's business results, external and internal reputation, and career promotion of technical talents.
A native of Banja Luka, a long-time member of the IBM Academy and the Council of Technical Experts, a prominent IBM inventor with 79 published patents, numerous outstanding technical achievements, author's recognitions and corporate awards, Namik has a worldwide reputation as a top expert in the use of data and artificial intelligence for digital transformation and reinvention of business applications.
Namik is a foreign member of the Academy of Sciences and Arts of Bosnia and Herzegovina.
Lejla Grbić
Lejla Grbić, born on October 12, 1992, holds a Bachelor's degree in Economics from the University of Tuzla. With nine years of experience, she has worked in various positions in the fields of marketing, sales and engineering. She currently holds the position of Project Manager and leads the web shop development project for Zeka-comerc Project Manager in that company. She also works as Sales Manager for Ed-vision.
Lejla has strong operational experience and holds the Keizen Practitioner certificate issued by the Keizen Institute in December 2022. In addition, she is certified as an Internal Auditor according to the requirements of the EN ISO 9001:2018 standard for the EN ISO 9001:2015 system, and she obtained the certificate from Idea-Consulting in November 2019.
She also holds certificates in Customer Relationship Management (CRM) and Leadership and Communication, both issued by the Konrad-Adenauer-Stiftung in June 2016.
Erol Ferović
Erol Ferović is an experienced manager with extensive experience in e-commerce, pharmaceutical and FMCG industries.
During his rich career, he has held the position of CEO of Dr. Pasha pharmaceutics. His rich experience is characterized by successful management of key clients and brand development in companies such as Henkel and Orbico Group. He has distinguished himself in leading digital transformation, developing online sales channels and negotiating strategic business plans. His expertise includes sales, marketing, business development and team management.
Since the establishment of Ananas on the BiH market, Erol has taken on the position of Country Manager, where he leads operational and market development.
Darko Dujič
Darko Dujič has dedicated his professional career to the transformation or building of digital business and sales models. He focuses on company growth, customer satisfaction and user experience, efficient use of technology, business data and implementation of business transformation projects. He is currently the CEO of Shoptok, which invests and manages business investments in the field of online shopping, marketplace platforms, online business models and marketing technology.
Over the past nine years, together with his team, he has built eight online price comparison platforms, one of which, Eponuda, is the largest in the region and currently ranks 36th in the world. He has scaled several digital companies and platforms, achieving tenfold growth in revenue, number of partners and users. He spent almost four years at Google as Country Business Development Manager and Head of Performance for Google Adriatic. He was responsible for digital business improvement using Google tools and advising partner companies on digital transformation.
He is a partner and investor in several companies covering the areas of fintech, adtech, marketplace and ecomtech. He recently joined as an investor in EGI Booster, a Digital Commerce Tech Accelerator in Barcelona. He advises clients from various industries on digital transformation, business model development, multi-channel sales, marketplace development and digital marketing.
He graduated from the Faculty of Economics in Ljubljana and received his master's degree in strategic marketing and consumer behavior from IMB. He continued his professional education at Google through programs at Duke University, NC, one of the most prestigious business schools in the world. In addition to business transformation and implementation of new business models, he is expanding his knowledge in the field of artificial intelligence.
Sandra Batur
Sandra Batur, mag. oec.
As an accomplished product manager at Printec Group - Neoinfo, Sandra Batur brings over 11 years of expertise in fiscalization and the retail sector. She has successfully scaled the Adeo POS product from 80 users to over 20,000 across five countries, demonstrating her ability to enhance product portfolios and drive market growth. With a strong background in project management and leadership abilities, Sandra is passionate about leveraging emerging technologies to optimize business processes and enhance end- user experiences.
Elvis Pivić
Elvis Pivić is the founder and director of Agilitas Group, a company specialized in the development of digital business solutions and e-commerce projects, and is a member of the board of directors of the Association for Internet Trade "eComm" in Bosnia and Herzegovina. With more than 20 years of experience in running digital businesses, Elvis has worked on the implementation of advanced technology solutions that help businesses successfully transition from traditional models to digital sales. In particular, the application of agile management stands out, where through flexible and adaptable methods, it enabled teams to respond more quickly to changes in market requirements. His experience includes collaboration with global brands and leaders from various industries, where he provided support in optimizing digital operations and achieving sustainable growth through technology.
Davor Brigić
Many years of experience in the positions of manager, system administrator, programmer, database administrator, project manager. Gained extensive experience through the preparation, implementation and monitoring of contract implementation and Public Procurement. Participated in numerous projects related to the media, financial sector, medicine, production autonomous systems, video surveillance systems, optimization of production processes and entertainment, as part of a team and independently. Permanent court expert in the field of Information and Communication Technologies.
Adin Mulaahmetović
Adin Mulaahmetović is the CEO of Power Commerce and leads a team responsible for developing e-commerce solutions. He is responsible for the entire project lifecycle, ensuring quality and customer satisfaction. He holds an MBA from the University of Sarajevo, with a specialization in Information Systems Management. He has worked with companies such as ALK and Planik, and has mentored dozens of startups on their path to success. He is currently a PhD candidate at the Faculty of Economics in Sarajevo.
Boris Majstorović
Boris Majstorović was born on November 17, 1984 in Banja Luka. After graduating from the Nikola Tesla Secondary Electrical Engineering School in Banja Luka, he enrolled at the University of Business Engineering and Management and in 2009 earned the title of Graduate Economist-Manager. Throughout his career, he continued his education, taking the professional exam for the title of broker, the professional exam for the title of investment manager, the professional exam for a broker and insurance agent, as well as numerous other certificates. He began his professional career in 2009, as an Analyst at the Investment Fund Management Company “BLB-MENADŽMENT-INVEST”. In 2010, he moved to “Eurobroker” a.d. Banja Luka to the position of broker, and in 2013 he was appointed Director of “Eurobroker” a.d. Banja Luka. In 2017, he moved from the position of broker to the position of investment advisor at Eurobroker. In 2015, he was appointed a member of the Supervisory Board - Audit Board of Banja Luka Stock Exchange a.d. Banja Luka, and from 2018 to the present, he has also served as a member of the Management Board of Banja Luka Stock Exchange a.d. Banja Luka. In May 2018, together with a few friends, he founded the first fintech company in BiH called "Digital Asset Management" d.o.o. Banja Luka, whose first project is BCX - Balkan Crypto Exchange, the first multifunctional blockchain platform for storing, exchanging and trading digital assets. In January 2020, he took over the management of "Digital Asset Management" d.o.o. Banja Luka. He is responsible for the operational management of the entire business of "Digital Asset Management" d.o.o. Banja Luka - BCX and managing the business development sector (Business Developer). In September 2021, with a few more investors, he founded another fintech, a start-up company called "Digital Money Transfer" d.o.o. Banja Luka, whose project is the mobile application Lova. Lova is a mobile wallet for receiving, sending, paying and charging for goods and services via electronic money.
Boris has participated in numerous conferences and panel discussions, expert seminars and other forms of education in the field of professional engagement. He is married and the father of two children.
Arman Bejtula
Arman Bejtula, Executive Director/Director of the Retail and Entrepreneurs Sector at NLB Bank Sarajevo, a member of the NLB Group, the largest bank and financial institution in Slovenia.
After graduating from the Faculty of Economics, he began building his career in the banking industry. His professional rise began in 2020 when he served as Regional Director, responsible for individuals and entrepreneurs, after which he was appointed Director of Product Development and Management in the Retail sector. He also served as Director of Customer Value Management.
In 2023, he began his work experience at NLB Bank Sarajevo as Assistant to the Management Board for Retail, after which he was appointed Executive Director, responsible for the entire retail and entrepreneur sales network.
He has extensive banking experience with proven success in leading teams and achieving business goals. He is distinguished by advanced skills in sales, human resources management, new product development, business process optimization and CRM.
Vlatko Galić
Vlatko Galić is an expert in card payments with many years of managerial experience. At CorvusPay, he works in the position of Head of Service Development and Compliance, where he is in charge of developing new and improving existing services, increasing business efficiency and profitability, analyzing new business models, planning strategies and creating prerequisites for the start of providing card acceptance payment services and payment initiation services based on the PSD2 directive. Before his current position, he worked in the banking sector on the development of new card services, operational processes of card business, compliance with relevant laws and rules of card schemes, and relations with suppliers. In recent years, he focused on card payments in the e-commerce environment and the development of new services in that segment on the local and global market.
Semir Spahović
Semir Spahović is the CEO of Korpa.ba, the leading food delivery platform in Bosnia and Herzegovina. He has extensive experience in operations management, business process optimization and sales strategy development.
He began his career at Korpa.ba as a Sales Manager, where he was responsible for expanding the partner network in several cities, improving business through creative campaigns and organizing thematic days. After that, he took over the leadership of the Fleet sector, where he managed delivery operations, optimizing courier processes and establishing cooperation with logistics partners.
Through innovative approaches and strategic leadership, Semir significantly contributed to strengthening Korpa.ba's market position, enabling the company to remain a leader in the delivery industry in BiH.
Danica Omrčen
Danica Omrčen started her career in the e-commerce industry in 2015 as a Senior Sales Manager at a local price comparison platform. Key responsibilities included acquiring new B2B clients, cross-border opportunities, expanding the sales portfolio, advising online and OMNI channel retailers on increasing traffic and sales, informing about digital innovations, and connecting retailers with relevant partners in the e-commerce ecosystem.
In 2021, she joined the Shoptok d.o.o. team as Regional Business Development Director for the eponuda.com, eponuda.ba, shoptok.si and shoptok.hr platforms, where she leads sales operations in Slovenia, Croatia, Bosnia and Herzegovina and Serbia. In less than three years, eponuda.com has become the largest price comparison platform in the region, with more than 2.5 million monthly users, and has positioned itself at the 36th place among global platforms in this niche.
She is also the co-founder of the company Theebox d.o.o., which deals with managing the reputation of companies and strengthening trust in safe online shopping. Theebox enables its clients to collect credible reviews and customer satisfaction ratings, on the basis of which it awards a trust mark - TrustOK.
Danica actively contributes to the development of the e-commerce market through innovation, digital transformation and building business solutions that improve the online shopping experience.
Mirsad Beširević
Mirsad Beširević is the co-founder and director of Optimizacija doo, a digital marketing agency specializing in Search Engine Marketing – SEO and SEA. Mirsad is an educated marketer with more than two decades of experience in marketing, and he has recognized SEO as the most potent channel of digital marketing. With Muhić Mensur, he worked on the development of over 60 SEO projects, mostly in EU countries, Germany, Sweden, Norway and the UK.
Božidar Ivić
Božidar Ivić graduated in Information Technology from the Faculty of Organizational Sciences, University of Belgrade. He began his professional career as a programmer, and in 2009 became one of the founders of ePonuda.com, the leading price comparison portal in Serbia.
Through his work with over 300 online stores, Božidar has significantly contributed to the development of the e-commerce sector in Serbia, helping retailers achieve better visibility and increase online sales.
In addition to his professional engagements, he is a proud father of two children and in his free time enjoys cycling with his family.
Ivana Vidović
Ivana Vidović has been part of the dm marketing team for ten years. She dedicated the first six years to corporate communication, public relations and CSR campaigns. Ivana is redirecting the knowledge and experience she has gained in the field of communication and international work to work in the inner project team for the introduction of the dm online shop and the Moj dm application. After the successful start of dm's online business in BiH, Ivana participates in international and national improvements of online services for customers and leads a team that deals with creating content for all dm digital platforms, direct communication with customers and online advertising.
Adnan Mandžo
Adnan Mandžo
Jasmin Marić
Jasmin Marić is one of the leading e-commerce experts in Bosnia and Herzegovina, with more than 15 years of experience in digitalization, business consulting and online market development. As the President of the Association for Internet Commerce “eComm” in BiH, he actively works to improve digital commerce and support local merchants in their digital transformation. He currently leads business development at OLX BiH. He is an expert in B2C and C2C markets, digital payment integration, online sales optimization and marketplace strategy implementation.
Regulations, standards and safety
The new foundations of online shopping
We will discuss the challenges and opportunities brought by EU regulations for eCommerce in BiH. The focus will be on the importance of data security and customer trust, with practical guidance on GDPR implementation. Also, we will explore how certificates and standards become key tools for winning customer loyalty and strengthening competitiveness in the market.
Technology that powers the future of
E-commerce
We will analyze how artificial intelligence improves personalization and significantly contributes to sales growth. Special focus will be on voice and visual search, which are increasingly emerging as new standards in the eCommerce industry. We will also explore the impact of video sales as a powerful tool for attracting customers and increasing sales.
Marketing that sells:
influencers, social networks and strategies
Discover how the TikTok revolution is changing eCommerce through short video content that drives sales. We'll focus on successful brand-influencer collaborations in the region, exploring key strategies that are delivering results. We'll also look at virtual influencers and AI ambassadors as the new faces of digital marketing.
From payment to sustaunability:
A key factor for managing online trade
We will analyze how sustainable logistics and green delivery are becoming a key advantage in the competitive eCommerce environment. We will focus on the current status and future opportunities for payments in BiH, providing valuable insights for eCommerce players. We will also explore green eCommerce and the small steps that make a big difference in preserving our planet.
VIP event 16.04.2025.
The exclusive VIP event provides an opportunity for private networking with key industry leaders.
Golden Click Awards 16.04.2025
Join us to celebrate the outstanding contributions of individuals and companies in the e-commerce community.
Conference day 17.04.2025.
Explore the latest trends in e-commerce and participate in inspiring lectures.
EXPO hall 17.04.2025.
Discover innovative products and services from leading e-commerce companies, creating new business opportunities.
Workshops 17.04.2025.
Join our exclusive limited-seat workshops and gain advanced skills that will give you an immediate edge in the competitive eCommerce landscape.
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