About us
In October 2021, the Association for Internet Commerce "eComm" was born in Bosnia and Herzegovina. This exciting initiative is not just another association - it's a movement, striding through the challenges of e-commerce. Our goal? To shake up existing standards, transform approaches, and adapt to global trends. Through eComm, the business world of Bosnia and Herzegovina is moving towards a brighter digital future, building bridges to global competitiveness.
Gathered member companies and partners
Educated small and large companies in B&H
Select registration fee
Kickoff
- Access to the full-day Conference
- Access to the EXPO zone
- Networking with over 600+ participants
- Hot and cold drinks / fingerfood
- Free parking
Early bird
- Access to the full-day Conference
- Access to the EXPO zone
- Access to Hands-On Workshops
- Networking with over 600+ participants
- Lunch
- Hot and cold drinks / fingerfood
- Goodiebag
- Free parking
Regular
- Access to the full-day Conference
- Access to the EXPO zone
- Access to Hands-On Workshops
- Networking with over 600+ participants
- Lunch
- Hot and cold drinks / fingerfood
- Goodiebag
- Free parking
VIP
- VIP EXPERIENCE – Closed Networking Reception (May 13, 2026)
- Gala Awards Ceremony for Excellence in E-commerce
- Premium Hospitality & Lounge Experience – Hot and cold beverages with light refreshments
- All Regular Package Benefits Included
Speakers
Norman Nielsen
Norman Nielsen je potpredsjednik za organski rast (VP Organic Growth) u kompaniji idealo, gdje predvodi strategiju organskog rasta na međunarodnim tržištima. Prethodno je proveo skoro sedam godina u kompaniji Omio, posljednje na poziciji potpredsjednika za rast, gdje je izgradio i proširio globalni tim od 20 stručnjaka iz oblasti marketinga i tehnologije. Sa dvije decenije iskustva, on je priznati ekspert za organski rast, automatizaciju vođenu vještačkom inteligencijom i međunarodnu ekspanziju.
Tian Su
Tian currently serves as an Executive Board Advisor at Sklum, one of the fastest-growing brands in the furniture and home décor industry, where she leads the company's digital and AI transformation and works on expanding the customer base, strengthening the brand, and enhancing customer loyalty.
Her career includes leadership positions in some of the world's most renowned companies. At Zalando, she led Product Development, Technology, AI & Science functions for more than 25 European markets, managing teams of hundreds of experts and budgets exceeding €100 million. During that period, she developed advanced AI solutions such as personalized shopping, virtual try-on experiences, and AI shopping assistants.
Prior to that, she built AI and data science systems at Walmart, 7-Eleven, and Capital One, while at the hedge fund Bridgewater Associates, she worked on automating investment strategies and machine learning models for financial markets. Her experience further includes collaborations with institutions such as Yale University, McKinsey & Company, and Boston Consulting Group.
Tian is internationally recognized as one of the most influential women in the AI industry in Germany, and her expertise bridges strategic leadership, technological innovation, and tangible business results.
At the conference, she will share insights on how artificial intelligence is changing the future of eCommerce, how global leaders are using GenAI for growth, and what regional companies can implement today.
Siniša Jančić
Siniša Jančić je direktor razvoja proizvoda u kompaniji Bankart d.o.o., vodećoj slovenačkoj procesorskoj kući za platni promet. Sa više od petnaest godina iskustva u industriji plaćanja, specijalizovan je za povezivanje tehnologije i poslovanja unutar velikih, kritično važnih finansijskih infrastruktura.
On vodi Bankartov odjel za platne kanale, nadgledajući ATM i POS usluge, mobilna i online plaćanja, otvoreno bankarstvo i instant plaćanja, uz odgovornost za timove od preko 50 stručnjaka. Tokom svoje karijere, upravljao je razvojem i implementacijom značajnih platnih inicijativa širom Jugoistočne Evrope, uključujući instant plaćanja (Flik), Google Pay i Apple Pay, Tap to Phone rješenja, plaćanja u javnom prevozu, te PSD2 platforme.
Siniša je čest govornik i panelista na međunarodnim fintech konferencijama o plaćanjima, gdje dijeli praktične perspektive o plaćanjima u realnom vremenu, prevenciji prevara, te operativnim izazovima uspostavljanja i vođenja nacionalnih i prekograničnih ekosistema plaćanja.
Jens Elsner
Jens Elsner is an Economist with extensive international experience in sustainable economic development and the cooperation with the private sector. As Programme Director of Sustainable Economic Development and Employment Promotion (SEDEP) at GIZ, he works closely with businesses and public institutions to foster inclusive and competitive economic growth.
His current focus lies on supporting the green and digital transformation of the economy in Bosnia and Herzegovina, with the aim of strengthening its alignment with the EU-market.
Slobodan Lukić
Slobodan Lukic is financial expert with over 20 years of experience in this industry.
Throughout his career he has been working on implementing many different payment solutions in the Balkans, development of cards segment and issuing business in general.
He has been part of Visa company from 2019 where he has been focused on premiumization and product strategy development. His engagement in developing acceptance business started at 2020.
On his current role, as Senior DIrector responsible for 6 markets in South East Europe, Slobodan is investing his vast knowledge to support merchants in their onboarding as well as developing best business solutions and managing large complex acquirers.
Damir Badžić
Damir Badžić je osnivač i direktor kompanije IntegratingMe, s više od 12 godina iskustva u oblasti sistemskih integracija i automatizacije poslovnih procesa. Karijeru je usmjerio na razvoj rješenja koja pomažu kompanijama da optimizuju operacije kroz digitalnu transformaciju i povezivanje složenih IT ekosistema.
Pod njegovim vodstvom, IntegratingMe je postao partner vodećih globalnih platformi kao što su Zapier, Make.com, HubSpot i Shopify. Damir je specijalizovan za razvoj e-commerce rješenja, implementaciju CRM sistema i razvoj aplikacija po mjeri, s posebnim fokusom na primjenu vještačke inteligencije kroz vlastiti proizvod InDesk AI.
Na konferenciji će podijeliti praktična iskustva o tome kako strateška primjena automatizacije i AI alata osigurava efikasnost i mjerljivu konkurentsku prednost u modernom e-commerce sektoru.
Hasan Karišik
Hasan Karišik ima bogato i raznoliko profesionalno iskustvo koje obuhvata više od 15 godina rada, s opsežnim iskustvom u IT, finansijskom, nevladinom i logističkom sektoru. Kombinujući svoju strast prema tehnologiji i putovanjima, Hasan je zajedno s Kristijanom i Anesom suosnovao Lyntel, s ciljem da pojednostavi putovanja i povezanost za avanturiste širom svijeta.
Tokom svoje karijere, Hasan se istakao u razvoju poslovanja te prodajnim i marketinškim inicijativama u renomiranim organizacijama. Njegov rad na ovim pozicijama pokazuje izuzetnu sposobnost snalaženja u složenim okruženjima, uspostavljanja strateških partnerstava i pokretanja održivih strategija rasta koje nadilaze granice industrija.
Pored toga, Hasan posjeduje diplomu prvostupnika (Bachelor) iz marketinga, čime svoje praktično iskustvo upotpunjuje formalnim obrazovanjem i osigurava sveobuhvatan skup vještina. Sa dokazanim rezultatima u liderstvu, inovacijama i strašću prema tehnologiji, Hasan nastavlja pokretati pozitivne promjene u industrijama u kojima djeluje.
Tanja Šincek
Tanja Šincek je eCommerce stručnjakinja s više od 10 godina iskustva u izgradnji i optimizaciji web trgovina. Pokrenula je više od 300 web shopova i razvila preko 150 uspješnih digitalnih strategija koje su tvrtkama donijele konkretan rast prodaje. Specijalizirana je za skaliranje online poslovanja kroz optimizaciju korisničkog iskustva, prodajne strategije i napredne AI alate. Kao mentorica i edukatorica, pomaže poduzetnicima pretvoriti web shopove u profitabilne prodajne kanale, uz pametno korištenje digitalnog marketinga i automatizacije.
Aleksandar Zarić
Aleksandar Zarić, International Development Organizations and IFIs Consultant
Aleksandar is an MBA holder with two decades of experience in driving economic growth, facilitating trade, fostering favorable business environments, and enhancing access to finance.
His extensive background in managing development initiatives across multiple USAID-funded projects includes the flagship activity he is proud of - his work in e-commerce and the digital economy. This allowed him to extend his expertise roles in various countries and regions, including Southeast Europe, Western Africa, and the Pacific, funded by different donors such as the World Bank, USAID, GIZ, UNDP, Expertise France, UNCDF, and others.
Aleksandar's focus on the intersection of trade, finance, and technology has further motivated him to take over pioneering activities, such as the latest regional activity funded by USAID on embedded finance. In this initiative, he was developing new financial products through collaboration between innovative finance and fintech companies and online e-commerce marketplaces.
Before joining the "world of international development," Aleksandar worked with multiple European financial institutions in the region, which helped him gain an in-depth understanding of the private sector's needs.
Vlado Slišković
For the past fifteen years, Vlado Slišković has been working at the intersection of software development and cyber security, an area in which decisions are made before an incident, and the consequences are measured in business continuity.
Through NeoBit d.o.o. leads managed SOC operations, implementation of security solutions and penetration testing for clients from the private and public sector, including e-commerce platforms for which security is a prerequisite for customer trust and continuity of sales. The approach builds on the engineering standard of telecommunications operators, data centers and financial institutions, environments where security is not assumed, but proven.
His methodology starts from a clear principle: compliance with regulations is the starting point, and the final goal is a system that remains functional even under the load of the greatest attacks, whether it is a critical infrastructure or a webshop.
Jasmin Marić
Jasmin Marić is one of the leading e-commerce experts in Bosnia and Herzegovina, with more than 15 years of experience in digitalization, business consulting and online market development. As the President of the Association for Internet Commerce “eComm” in BiH, he actively works to improve digital commerce and support local merchants in their digital transformation. He currently leads business development at OLX BiH. He is an expert in B2C and C2C markets, digital payment integration, online sales optimization and marketplace strategy implementation.
Adi Turković
Adi Turković is the CEO of GS1 Bosnia and Herzegovina, where he has been actively involved since 2010 in the development and implementation of GS1 standards at both national and regional level. He was appointed CEO in 2022, following many years in technical and IT leadership roles within the organization. He holds a Master’s degree in Computer Science from the Faculty of Electrical Engineering, University of Sarajevo. His professional focus includes digital transformation, electronic data interchange (EDI), e‑invoicing, 2D/QR codes and support for the circular economy. As a member of the GS1 in Europe Board, he actively contributes to European initiatives and the exchange of best practices. He is a regular speaker at regional and international conferences dedicated to digitalization and the modernization of supply chains.
Erol Ferović
Erol Ferović is an experienced manager with extensive expertise in the e-commerce and FMCG industries. His strong background is characterized by successful management of key accounts and brand development at companies such as Henkel and the Orbico Group. He has distinguished himself in leading digital transformation, developing online sales channels, and negotiating strategic business plans. His expertise spans sales, marketing, business development, and managing international teams. Since the launch of Ananas in the Bosnia and Herzegovina market, Erol has taken on the role of Country Manager, where he leads operational and market development.
Nenad Rikić
Nenad Rikić is an experienced leader in the field of digital marketing and online sales, with many years of experience in building businesses, scaling online sales and leading teams through complex projects.
He is the founder and director of RedWood Digital and Alta Solutions, where he collaborates with regional and international brands to improve the performance of their digital channels and create online stores.
The position of director at Sport Vision, which he previously held for more than 10 years, gives him a strong background in managing complex projects, market development, implementing the most complex solutions and excellent insight into the everyday problems that companies face.
His expertise includes services in the field of improving and developing digital marketing and online sales with a special focus on performance, increasing sales, using advanced tools and automation.
Nenad graduated from the Faculty of Organizational Sciences, and his approach combines analytics and an orientation towards business development, which makes him a reliable partner for companies that want to grow and innovate, even in conditions of market uncertainty.
Matic Dolar
Matic Dolar joined Bankart d.o.o. in March 2005, initially as a business technologist in the area of the Central Processing Center and back-end processing of ATM transactions. In 2008, he continued his work in the area of SEPA payment systems and e-invoices, where he participated in the establishment of all SEPA payment systems and was the project manager for the establishment of the e-invoice system. In 2017, he took over the management of the payment systems and services business area, and since January 2024, he has been employed in the area of business planning services as a business analyst - advisor. He was the project manager for the establishment of a central infrastructure for instant payments in Slovenia and actively participated in the establishment of the Flik scheme. Since 2015, he has represented Bankart in the Association of European Clearing Houses (EACHA).
Boris Majstorović
Boris Majstorović was born on November 17, 1984 in Banja Luka. After graduating from the Nikola Tesla Secondary Electrical Engineering School in Banja Luka, he enrolled at the University of Business Engineering and Management and in 2009 earned the title of Graduate Economist-Manager. Throughout his career, he continued his education, taking the professional exam for the title of broker, the professional exam for the title of investment manager, the professional exam for a broker and insurance agent, as well as numerous other certificates. He began his professional career in 2009, as an Analyst at the Investment Fund Management Company “BLB-MENADŽMENT-INVEST”. In 2010, he moved to “Eurobroker” a.d. Banja Luka to the position of broker, and in 2013 he was appointed Director of “Eurobroker” a.d. Banja Luka. In 2017, he moved from the position of broker to the position of investment advisor at Eurobroker. In 2015, he was appointed a member of the Supervisory Board - Audit Board of Banja Luka Stock Exchange a.d. Banja Luka, and from 2018 to the present, he has also served as a member of the Management Board of Banja Luka Stock Exchange a.d. Banja Luka. In May 2018, together with a few friends, he founded the first fintech company in BiH called "Digital Asset Management" d.o.o. Banja Luka, whose first project is BCX - Balkan Crypto Exchange, the first multifunctional blockchain platform for storing, exchanging and trading digital assets. In January 2020, he took over the management of "Digital Asset Management" d.o.o. Banja Luka. He is responsible for the operational management of the entire business of "Digital Asset Management" d.o.o. Banja Luka - BCX and managing the business development sector (Business Developer). In September 2021, with a few more investors, he founded another fintech, a start-up company called "Digital Money Transfer" d.o.o. Banja Luka, whose project is the mobile application Lova. Lova is a mobile wallet for receiving, sending, paying and charging for goods and services via electronic money.
Boris has participated in numerous conferences and panel discussions, expert seminars and other forms of education in the field of professional engagement. He is married and the father of two children.
Hanna Dujmović
Short biography
Hanna Dujmović is a young academic artist who has been standing out on the cultural scene for the past few years with her continuous creativity. She was born in Sarajevo, and after graduating from high school, she entered the Academy of Fine Arts in her hometown, where she graduated from the Department of Sculpture. During her education, Hanna explored various styles and techniques of sculpture and painting, creating works that reflected her creative vision. Her work became recognizable for its rich symbolism, layered themes, and surrealist elements.
After graduating, Hanna quickly attracted the attention of the art community with her work. Her paintings stood out for their depth and complexity, provoking thought and questioning. Her work has been exhibited in numerous solo and group exhibitions around the world (USA, UK, Japan, France, Italy, Portugal, Poland, Serbia, Montenegro, Croatia), and locally. She has participated in many projects, performances, and several artist residencies. Hanna Dujmović is an artist who is not afraid of breaking boundaries and exploring new areas. In addition to painting, she has also experimented with other media such as sculpture and digital art. Her work includes a variety of themes, historical motifs, philosophy, psychology and contemporary social themes with a touch of nostalgia displayed in motifs from childhood.
Her artwork has attracted the attention of collectors and art lovers around the world, and her paintings have become part of many public and private collections. Hanna Dujmović is an artist who is constantly creating, inspired by the beauty of the world around us and the inner journey through the artistic process. Her continuous research and expression through art has created a distinctive and deeply inspiring artistic manuscript.
Hanna Dujmović is an artist who, through her work, brings not only visual pleasure, but also a deeper insight into human nature and the world around us.
E-commerce in BiH: legislation, delivery and profitability
Discover the current state of e-commerce in BiH, from the new e-commerce law and fiscalization, to delivery innovations like parcel machines, to real margins and profitability. The conference will provide practical insights into where merchants are losing money and how to optimize their operations for sustainable growth.
Fintech and the payment revolution
We will explore the revolution in digital payments — instant payments, Buy Now Pay Later (BNPL), digital wallets, and embedded finance. Everyone will have the opportunity to learn how to optimize payment processing, understand PSD2/PSD3 regulations, and implement fintech solutions that reduce costs and increase conversions.
Global procurement: temu, shein & china demystified
We will demystify the business models of global giants and discover what really works for BiH retailers. From sourcing from China and private label branding to B2B matchmaking - practical steps for entering the global market.
AI - Ecommerce: marketing, sales and super-applications
We will discover how AI is transforming e-commerce, from personalization and next-generation chatbots to TikTok video commerce and the super-app trend. The focus will be on practical applications of AI tools for merchants and identifying real opportunities for the BiH market.
VIP event 13.05.2026.
The exclusive VIP event provides an opportunity for private networking with key industry leaders.
Golden Click Awards 13.05.2026.
Join us in celebrating the outstanding contributions of individuals and companies in the e-commerce community.
CONFERENCE DAY 14.05.2026.
Explore the latest trends in e-commerce and participate in inspiring lectures from experts.
EXPO hall 14.05.2025.
Discover innovative products and services from leading e-commerce companies, creating new business opportunities.
Workshops 14.05.2026.
Join our exclusive workshops with a limited number of places and gain advanced skills.
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