About us
In October 2021, the Association for Internet Commerce "eComm" was born in Bosnia and Herzegovina. This exciting initiative is not just another association - it's a movement, striding through the challenges of e-commerce. Our goal? To shake up existing standards, transform approaches, and adapt to global trends. Through eComm, the business world of Bosnia and Herzegovina is moving towards a brighter digital future, building bridges to global competitiveness.
Gathered member companies and partners
Educated small and large companies in B&H
Select registration fee
Kickoff
- Access to the full-day Conference
- Access to the EXPO zone
- Networking with over 600+ participants
- Hot and cold drinks / fingerfood
- Free parking
Early bird
- Access to the full-day Conference
- Access to the EXPO zone
- Access to Hands-On Workshops
- Networking with over 600+ participants
- Lunch
- Hot and cold drinks / fingerfood
- Goodiebag
- Free parking
Regular
- Access to the full-day Conference
- Access to the EXPO zone
- Access to Hands-On Workshops
- Networking with over 600+ participants
- Lunch
- Hot and cold drinks / fingerfood
- Goodiebag
- Free parking
VIP
- VIP EXPERIENCE – Closed Networking Reception (May 13, 2026)
- Gala Awards Ceremony for Excellence in E-commerce
- Premium Hospitality & Lounge Experience – Hot and cold beverages with light refreshments
- All Regular Package Benefits Included
Speakers
Jasmin Marić
Jasmin Marić is one of the leading e-commerce experts in Bosnia and Herzegovina, with more than 15 years of experience in digitalization, business consulting and online market development. As the President of the Association for Internet Commerce “eComm” in BiH, he actively works to improve digital commerce and support local merchants in their digital transformation. He currently leads business development at OLX BiH. He is an expert in B2C and C2C markets, digital payment integration, online sales optimization and marketplace strategy implementation.
Adi Turković
Adi Turković is the CEO of GS1 Bosnia and Herzegovina, where he has been actively involved since 2010 in the development and implementation of GS1 standards at both national and regional level. He was appointed CEO in 2022, following many years in technical and IT leadership roles within the organization. He holds a Master’s degree in Computer Science from the Faculty of Electrical Engineering, University of Sarajevo. His professional focus includes digital transformation, electronic data interchange (EDI), e‑invoicing, 2D/QR codes and support for the circular economy. As a member of the GS1 in Europe Board, he actively contributes to European initiatives and the exchange of best practices. He is a regular speaker at regional and international conferences dedicated to digitalization and the modernization of supply chains.
Erol Ferović
Erol Ferović is an experienced manager with extensive expertise in the e-commerce and FMCG industries. His strong background is characterized by successful management of key accounts and brand development at companies such as Henkel and the Orbico Group. He has distinguished himself in leading digital transformation, developing online sales channels, and negotiating strategic business plans. His expertise spans sales, marketing, business development, and managing international teams. Since the launch of Ananas in the Bosnia and Herzegovina market, Erol has taken on the role of Country Manager, where he leads operational and market development.
Hanna Dujmović
Short biography
Hanna Dujmović is a young academic artist who has been standing out on the cultural scene for the past few years with her continuous creativity. She was born in Sarajevo, and after graduating from high school, she entered the Academy of Fine Arts in her hometown, where she graduated from the Department of Sculpture. During her education, Hanna explored various styles and techniques of sculpture and painting, creating works that reflected her creative vision. Her work became recognizable for its rich symbolism, layered themes, and surrealist elements.
After graduating, Hanna quickly attracted the attention of the art community with her work. Her paintings stood out for their depth and complexity, provoking thought and questioning. Her work has been exhibited in numerous solo and group exhibitions around the world (USA, UK, Japan, France, Italy, Portugal, Poland, Serbia, Montenegro, Croatia), and locally. She has participated in many projects, performances, and several artist residencies. Hanna Dujmović is an artist who is not afraid of breaking boundaries and exploring new areas. In addition to painting, she has also experimented with other media such as sculpture and digital art. Her work includes a variety of themes, historical motifs, philosophy, psychology and contemporary social themes with a touch of nostalgia displayed in motifs from childhood.
Her artwork has attracted the attention of collectors and art lovers around the world, and her paintings have become part of many public and private collections. Hanna Dujmović is an artist who is constantly creating, inspired by the beauty of the world around us and the inner journey through the artistic process. Her continuous research and expression through art has created a distinctive and deeply inspiring artistic manuscript.
Hanna Dujmović is an artist who, through her work, brings not only visual pleasure, but also a deeper insight into human nature and the world around us.
E-commerce in BiH: legislation, delivery and profitability
Discover the current state of e-commerce in BiH, from the new e-commerce law and fiscalization, to delivery innovations like parcel machines, to real margins and profitability. The conference will provide practical insights into where merchants are losing money and how to optimize their operations for sustainable growth.
Fintech and the payment revolution
We will explore the revolution in digital payments — instant payments, Buy Now Pay Later (BNPL), digital wallets, and embedded finance. Everyone will have the opportunity to learn how to optimize payment processing, understand PSD2/PSD3 regulations, and implement fintech solutions that reduce costs and increase conversions.
Global procurement: temu, shein & china demystified
We will demystify the business models of global giants and discover what really works for BiH retailers. From sourcing from China and private label branding to B2B matchmaking - practical steps for entering the global market.
AI - Ecommerce: marketing, sales and super-applications
We will discover how AI is transforming e-commerce, from personalization and next-generation chatbots to TikTok video commerce and the super-app trend. The focus will be on practical applications of AI tools for merchants and identifying real opportunities for the BiH market.
VIP event 13.05.2026.
The exclusive VIP event provides an opportunity for private networking with key industry leaders.
Golden Click Awards 13.05.2026.
Join us in celebrating the outstanding contributions of individuals and companies in the e-commerce community.
CONFERENCE DAY 14.05.2026.
Explore the latest trends in e-commerce and participate in inspiring lectures from experts.
EXPO hall 14.05.2025.
Discover innovative products and services from leading e-commerce companies, creating new business opportunities.
Workshops 14.05.2026.
Join our exclusive workshops with a limited number of places and gain advanced skills.
Under Patronage
Organizational Partners
Silver Partners
Bronze Partners
Friends of the conference
IT Partners
Media Partners
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